Clarity member Dominiek Braet is Content Delivery & DCX manager at Euroclear – a business providing settlement services for share, bond and fund transactions, holding assets worth 28 trillion Euros, around the world. He continues to work towards making all Euroclear’s daily communications – including its legal documents – support its commercial aim of “making post-trade easy”. He will discuss how branding and marketing principles can be key to the success of a business and logically call for plain language.